Seven Mile Beach

The reason for Negril’s recent boom as a tourist Mecca is centred on this seven-mile stretch of beautiful shoreline around Bloody Bay (so-called because of the fierce battle here between Columbus and the Arawak Amerindians) dotted with palm trees and carpeted with pristine white sand. Development has been restricted to palm-tree height, and despite the proliferation of guesthouses and hotels along the strip the natural beauty of the beach has not been compromised. It is now a beach renowned for showing off the world’s smallest bikinis; in fact clothing is optional and generally the option is little or nothing! Expect to be hounded by hundreds of vendors, offering everything from hair braiding to illegal ‘ganja’ (marijuana).