Holiday Search
Select Continent

With the horsemeat scandal seeming to run on like my tip on last year’s Grand National, it has given cause to question our perception of value and labelling.  Sometimes, what you think you are receiving and the reality of what you actually receive, isn’t necessarily what you were led to believe you would receive!

As consumers, we’re always asking for more, but cheaper.  We asked for cheaper food. The supermarkets told the manufacturers to find a cheaper way of producing food. Yet somewhere we’ve been misled along the way.  It’s easy to shave a penny off here, a pound there, but inevitably there are consequences. Yet we tend to ignore these as we wallow in our belief we got a bargain.

What is cheap? What is value? What is luxury? And can you have it all?

The reality is NO, you can’t.  It’s just possible to have ‘cheap and value’ and definitely ‘luxury and value’ but you simply can’t have ‘luxury and cheap’. It just doesn’t exist and personally, I don’t believe it ever has or ever will.  A few years ago you could buy lovely cheap houses in Dunwich, Suffolk, they have all now slipped into the North Sea. Remember those cheap Lancia’s that rusted within a year?

The definition of cheap is ‘of very poor quality, relatively low in price or to charge low prices’.

If we want something genuine and special then we have to pay for it. Anything less and we can expect it to be a watered-down version, mixed with inferior ingredients, alien to what we expected and thought we paid for.

The old adage ‘you can’t make a silk purse out of a sow’s ear’ is hundreds of years old. The concept is nothing new. Yet we still expect to buy a Mercedes for the price of a Fiat! We’ve all looked to seek out that hidden bargain without even thinking ‘why is it a bargain’?  There’s nothing wrong in that, but just because something is cheap, doesn’t necessarily make it a bargain.

So what should we look for?  The key here is VALUE. This is what it’s all about.  VALUE is the holy grail of buying anything. Nobody wants to pay more than something is worth. The result is a feeling of exploitation and being conned. No matter what the budget is, the overriding concern should be  whether the price is reliable and whether you understand exactly what you will receive for your money and does it represent good value for money?

The definition of value is ‘the quality that renders something desirable or valuable’.

If you want something luxurious that gives you a special feeling that only something truly luxurious can, then the reality is you pay the appropriate price.